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Showing posts from June, 2009

Art Marketing - Part 1

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Since marketing is such a crucial element in building up any business, we’re going to explore a lot of ideas, so grab a cup of java and prop up your feet…this is a long post!

In order to sell your art, it has to be seen. (It’s all about Exposure!!)

Now is a good time to start thinking about what steps you can take to draw attention to your work. Here are some marketing ideas to help get the word out that you have unique art for sale.

Business Cards – this is the first marketing tool you need to get. You can start out with a simple business card if that is what your budget allows, or you can get more extravagant and incorporate images and fancier cardstock. You can go to Kinko’s, hire a graphic artist, or design your business card yourself. The business card has many uses beyond attracting prospective clientele…it can be used as price tag if you have pieces in an art show/festival OR you can throw it in business card bowls at restaurants around town and win free meals so that you won’t be…

Getting Into A Gallery

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Do you dream about getting into a gallery, but are unsure of the steps you need to take to reach your goal? The information below is from an interview with Art Professor Barry Benton on how artists can get their work shown in galleries.


Your 1st Visit To A Prospective Gallery
Visit galleries and scope them out. When you're going from gallery to gallery, keep the following in mind:
- Dress for success – think of this as a pre-interview of the gallery. Have you ever visited a gallery wearing shorts or jeans and sandals? Were you ignored a little? Have you visited a gallery when you were dressed up? Were you engaged by the gallery reps? Unfortunately, people size us up by our wardrobe choices, so you may want to do a wardrobe check before setting out to explore potential galleries.
- During your first visit to each gallery, try not to mention anything about showing your work, but feel free to engage them about the artwork on display and their artists. This is a pre-interview process and …

Increasing Your Profit Margin

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As an artist, did you know that one of the best ways to increase your profitability is to cut your business spending? Here are some easy ways to decrease your business expenditures:

Buy in bulk when you can.
Office supplies, art supplies, marketing materials such as: business cards, brochures, postcards, etc., are always cheaper when you purchase them in large quantities. You can lower your costs even more by starting an Artist Co-op and dividing up supplies and costs with your artist friends.

Get art supplies online.
Most artists work with a preferred medium and buying online or from a catalog is much cheaper than going to an art supply store. This could save you 20-40%. PLUS, some online art supply stores offer free shipping for orders over a certain amount. This can also save you travel time and fuel expenses.

Consider your consumption of supplies.
Recycle old paintings, drawings, and supplies whenever you can.Old paintings & drawings can be cut up and used for collage.Old painting…

Pricing Your Artwork

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Determining your prices can be one of the most critical aspects of your art business planning. To make this task a little easier, you may want to take off the artist hat and start to think of yourself as a producer/manufacturer…. Once you have completed a new work of art, you have produced something that can be taken to market, but before you can do that, a price/value has to be set. Pricing artwork can be tricky for artists at first. If they charge too much, buyers may recoil, which can negatively affect the growth of their patron base. If they charge too little, it implies that the work itself is not worth that much, and therefore not worth buying. Artists need to strike the pricing chord just right so that the artwork is deemed valuable by the patron and well worth the price.

As a general rule, when most artists are just starting out, they price on the lower end of the spectrum. They charge enough to cover the supply and marketing costs that they incur while producing and selling th…

Building A Body Of Artwork

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Over the next couple of months, I will be sharing some art business ideas to help you get your Artrepreneurship up and going. We’ll be looking at your art inventory, keeping costs down, marketing, accounting, effective websites, getting into a gallery, etc. The first step to selling your art is actually taking the time to make your art and developing an inventory.
Speaking of inventory, do you have a body of artwork? Did you have one 3 years ago, but feel that it doesn’t fully represent your technical and personal advancement as an artist now that you’re at a different level? Here’s some good news…you can start building a new body of work today! Having an art inventory to sell from is very important. What would you do if you went to the grocery store to get bread and they said they were sold out and didn’t know when they might have it in stock again? You would go to another store and purchase from someone else and probably think twice before returning to that other store in the future.…