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Showing posts from July, 2009

Sole Proprietorship for Artists

Ok, I know this next part isn’t too exciting for us artsy fartsy folks, so I added in a little humor where I could, and hopefully it won’t be that painful. Starting your own business isn’t as daunting as some people might think; it just takes preparation and organization followed by ACTION. You may think that you don’t need to set up a sole proprietorship, but if you sell over $600.00 of artwork in one year, it’s time to get your small art business set up.

Here are a few steps to get your business started on its way:
• Decide on a business name – Business names are very important. Does it have a ring to it? Does it describe your business intentions? Can it be remembered easily?
• Make a list of possible business names if you intend use something different than your name. Take your list of business names to the records building or county courthouse of the city you plan to do business out of along with your driver’s license and social security number and see if the business name you w…

Art Marketing - Part 2

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Having an online presence is extremely important for artists who want to advertise their work and expand their patron base. Using the web effectively to showcase your artwork can be an extraordinary marketing tool. The following article was done in collaboration with Glenda Williams, a Graphic Designer and Artist. Here are some things to keep in mind as you set up your website:

-Make sure your web address is easy to spell and remember. This will help avoid confusion and sending people to somebody else’s website.
-Put your website info on all of your printed documents and link to it on your myspace, facebook and twitter pages. You’ll also want to add the web address to your email signature.
-Keep your website design a little neutral – you don’t want your website to compete with your artwork. Have you ever visited a website that was too busy or the colors were too loud? Your website should enhance the artwork, not distract the viewer from it.
-Think Simplicity - you don't want your webs…