Your Creative Business and The Recession

If you’ve noticed a lull in sales over the past year due to the economy, you’re not alone. A lot of artists are experiencing a decrease in sales these days because of what is going on in the job market, but alas, we can still expand our businesses in this economic drought and look forward to a lush future.

What can you be doing to expand your business?

Well, you could….

Update your website, refresh your artist statement (that’s supposed to be done about every 2 years anyway), update your artist resume, re-evaluate your pricing, revise your marketing strategy, experiement with a new style, technique, theme, or medium, start a new series, study with a mentor, update your portfolio with new imagery, re-organize your studio space and give away art supplies that you don’t use (be a blessing to another artist), organize your sketches by date for easy future reference, stretch canvases, do an inventory check and determine how many new pieces you want to create in the next 6 months, set your creative goals for the next year (16 new paintings completed, website overhauled, studio redesigned, etc.), research the local and regional art scene, read biographies on successful artists, consider new ways to promote your creative works and get exposure, do business/marketing research, etc.

You see, even if the economy is a little rough right now, there’s still a lot of work that we can do to get prepared for a thriving market that is around the corner. We can use this valuable window of time to get ready to go up to the next level by using it as a stepping stone to get to where we want to go in our careers. I want to encourage you to chase after excellence in your creative business and dream BIG…there are great things on the horizon for us!


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